Eloisa has been delivering beautiful, meaningful branding since 2004, designing channels, IDs, main titles, promos and more for some of the world’s biggest television clients, including Turner, NBCUniversal, National Geographic, Discovery, Nickelodeon, MTV, Vh1, Fox, AMC Networks, Vice and Corus Entertainment.
At Eloisa, the highest goal to be achieved in design, in art and in life is simplicity. For a network brand to stand out in this oversaturated modern age, it must use clarity and nuance to cut through today’s frenetic visual pollution with the precision of a scalpel, eschewing clutter to make an immediate impact on viewers. It must be memorable and perfectly designed, but perhaps even more importantly, it must be adaptable, with rock-solid guidelines for internal management that extends the life of the brand for many years.
For us, every brief holds the pieces to its own puzzle, a minimal set of elements providing the structural framework for everything else to come. We find and arrange these pieces by examining every brief from every possible angle, and by maintaining constant communication with our clients every step of the way.
WE FIRMLY BELIEVE THE MOST EXQUISITE DESIGN CAN ONLY COME THROUGH COLLABORATION, THROUGH SIFTING AND HONING IDEAS FROM MANY DIFFERENT VOICES, AND LEAVING NO STONE UNTURNED.
Our Buenos Aires studio ensures that the same values we bring to our work pervade our workspace as well. The industrial-style converted loft is open and airy, simple and clean, with spare yet elegant design touches such as the exposed concrete ceiling, a plant-filled back patio bursting with greenery, and the original cement floors from its former life as a factory.
During the renovation process, we came across a network of yellow industrial lines running along the floors, which we elected to keep because they added a vibrant splash of color to the space. Since then, yellow has become a part of the Eloisa identity, and we have continued to bring in yellow flourishes ranging from writing utensils to knick-knacks found while traveling. It all adds up to an environment as cool as it is warm and inviting, the perfect place to focus and be creative. We adore our studio and hope you’ll come visit us sometime. The door is always open!