NETWORK REBRAND
NAT GEO TRAVELLER

Network Branding for Nat Geo Traveller, a new channel that was going to replace Nat Geo Adventure, but unfortunately it was never implemented...

The goal was to switch from the adventure positioning (with a male 18-35 demographic) to a wider concept of travel, to reflect the programming change to include a lighter, more entertainment feel of lifestyle around the globe, and to focus on a men/women 30-45 target.